Sun protection and reef safety go hand-in-hand. It’s not enough to keep sun products both safe and clean—we need to keep them ocean safe and clean.
What We Are Doing
As addressing the impact of toxic chemical sunscreens becomes more urgent, MyChelle has been invited to partner with independent filmmakers Malina Fagan and Lynn Pelletier to distribute education on the clear risk the recently banned ingredients pose to our environment.
Set on the beautiful beaches of Hawaii, Fagan Films' Award-Winning “Reefs at Risk” uncovers the scientific effects toxic chemicals in many sunscreens have on coral reefs and marine life. In order to protect this fragile ecosystem, the state of Hawaii has just banned the commonly used UV chemicals Oxybenzone and Octinoxate, and our hope is that other states and nations will soon follow. While the ban doesn’t officially go into effect until 2021, many local businesses have already begun implementing their own bans.
To further this important and focused cause, 1% of proceeds from sales of MyChelle Sun Care are donated to the Surfrider Foundation, a non-profit organization dedicated to protecting our ocean environment.
MyChelle Sun Care
MyChelle was one of the first cosmetic manufacturers to reject marine-toxic ingredients, including Oxybenzone, Octinoxate, Butylparaben, Retinyl Palmitate, and 4-Methylbenzylidene Camphor (read more about potential toxicity here).
From our beginnings 18 years ago, MyChelle has been committed to producing clean Sun Care that is:
REEF SAFE: MyChelle proudly avoids marine-toxic chemicals, including Oxybenzone and Octinoxate, that can be devastating to coral reefs and marine life.
MINERAL BASED: Zinc Oxide and/or Titanium Dioxide based to form a safe and highly effective physical layer of UV protection.
CERTIFIED NON-NANO: Although the FDA does not recognize an official regulation for nanoparticles, MyChelle follows the EU definition of non-nano—the primary particle size is greater than 100nm—and is certified non-nano through two independent laboratories.
ANTIOXIDANT RICH: To boost protection, we add antioxidants to shield from Infrared Radiation (53% of solar light) and to slow wrinkle-causing damage.
BROAD SPECTRUM: The Gold Standard in SPF protection; this keeps you covered against BOTH harmful UVA and UVB rays.
FDA/INTERNATIONAL COMPLIANT SPF TESTING: Our sun care assures an even, SPF stable, clear application for 100% reflective, photostable mineral protection.