There’s no denying it — AI is everywhere. From custom playlists to shopping suggestions and even skincare routines, artificial intelligence is reshaping how we interact with products. While tech-powered beauty has its appeal, when it comes to what goes on your skin, we believe there’s still no substitute for real human expertise backed by real science.

At MyCHELLE, we’re big fans of innovation — but even bigger fans of ingredient integrity, clinical research, and formulas developed by humans who actually understand skin biology.

Skincare isn’t just a data point. It’s personal. It's about how your skin feels, responds, and evolves over time — something that can't always be captured in an algorithm.

Why We Trust Humans Over Hype

We formulate with intention, not automation. Every MyCHELLE product is designed to support skin health with proven, high-performance ingredients — never filler or fluff.

We rely on third-party testing, not trending data. Our ingredients go through rigorous evaluation to ensure they’re safe, effective, and worthy of your shelf.

We listen to real people. Your feedback, your experiences, your stories — those drive what we make and how we make it.

Smart Ingredients, Not Smart Devices

Some of our most-loved ingredients were around long before AI:

• Peptides – to support skin firmness and elasticity
• Retinal (Vitamin A derivative) – for smoother, brighter skin
• Antioxidants – to defend against environmental stressors
• Botanical extracts – for nourishing, skin-compatible care

Paired with thoughtful formulation and real-world testing, these ingredients do more than trend — they deliver.

Final Thought

AI might be able to write a routine. But it can’t replicate how skincare makes you feel, or the confidence that comes from trusting what you put on your skin. At MyCHELLE, we’ll always stand by clean, conscious, human-made skincare — powered by science, proven by results.

AI can guess. Our experts know.

Get a free, personalized skincare consultation — powered by people who understand your skin, not just your data.
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